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Blog Strategist

General Information

Ref #:

20220024399

Travel Amount Required:

Up to 25%

Job Type:

Regular-Full Time

Location:

Florida - Florida - Remote, Ft. Lauderdale - Florida - USA, Jacksonville - Florida - USA, Maitland - Florida - USA, Miami - Florida - USA, Miramar - Florida - USA, Orlando - Florida - USA, Pembroke Pines - Florida - USA, Sunrise - Florida - USA, Tampa - Florida - USA, USA - USA - Remote, Weston - Florida - USA

Description & Qualifications

Description

Blog Strategist
The core function of the Blog Strategist is developing a content strategy based on UKG’s goals and objectives. This role will regularly collaborate with other writers and blog owners, oversee blog content requirements, create blog content strategy deliverables in support of numerous campaigns, and author compelling thought-leadership articles. This can include conducting blog content audits (qualitative analyses of all the content broken down by topics) as well as content gap analyses. The Blog Strategist is in charge of creating and maintaining the editorial calendar, managing freelancers, maintaining budgets, and assisting with the technical integration of blog content.

This individual must be detail-oriented and enthusiastic about discussing technology topics for a variety of online publications, as well as on social media platforms. Those with a strong professional/executive presence, project management experience, and a solid writing background will thrive.

Primary Duties and Responsibilities:
• Build collaborative relationships throughout UKG with writers and other blog owners
• Project manage blog content, writers, editorial calendar, and budgets
• Research industry trends and best practices, identifying opportunities for features and engagement
• Write, edit, and publish a variety of content, including but not limited to: bylined articles, blog posts, media pitches/requests, social media posts, advertorials, and web copy
• Maintain editorial calendars and lead the continuing dissemination of content on various platforms
• Create monthly and quarterly reports to track leads, engagement, and results for all properties
• Manage monthly and quarterly meetings and communications with internal stakeholders
• Develop, manage, and execute monthly influencer marketing campaigns on thought leadership topics

Qualifications

Required Qualifications:
• Bachelor’s degree in journalism, communications, PR, or another related field
• 10+ years of writing experience, preferably in the HCM and/or technology space
• 2-3 Working knowledge of SEO best practices
• Strategic Project management exp.
• Experience and comfort speaking with and/or on behalf of executives
• Detail-oriented self-starter who’s comfortable working under pressure
• Must thrive in an always-changing environment and love to continuously learn and grow
• Social media marketing experience
• Strong research, writing, and communication skills — including public speaking

Preferred Qualifications:
• Master’s degree
• Basic understanding of software architecture

Company Overview

Here at UKG, Our Purpose Is People. UKG combines the strength and innovation of Ultimate Software and Kronos, uniting two award-winning, employee-centered cultures. Our employees are an extraordinary group of talented, energetic, and innovative people who care about more than just work. We strive to create a culture of belonging and an employee experience that empowers our people. UKG has more than 13,000 employees around the globe and is known for its inclusive workplace culture. Ready to be inspired? Learn more at www.ukg.com/careers

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 


View The EEO is the Law poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

UKG participates in E-Verify. View the E-Verify posters here.


Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com or please call 1 (978) 250 9800.

Colorado Pay Law

If you are a Colorado resident and this role is available in Colorado or remote, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.  Please send an email to UKGcareers@ukg.com 

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com or please call 1 (978) 250 9800.

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