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Digital Marketing Program Manager

General Information

Ref #:

20220024507

Travel Amount Required:

None

Job Type:

Regular-Full Time

Location:

Florida - Florida - Remote, Ft. Lauderdale - Florida - USA, Maitland - Florida - USA, Miami - Florida - USA, Miramar - Florida - USA, Pembroke Pines - Florida - USA, Sunrise - Florida - USA, Weston - Florida - USA

Description & Qualifications

Description

UKG is seeking a creative, detail-oriented, self-motivated individual to join our marketing team as a Digital Marketing Program Manager. This role will focus on supporting strategic digital marketing initiatives including website content strategy, account-based marketing (ABM) through targeted display and video advertisements, as well as global digital marketing support for UKG. The Digital Marketing Program Manager will understand digital marketing strategy and tactics as well as our markets, and will collaborate with teams and individuals throughout Marketing, IT, Alliances, and other business units to ensure UKG is delivering a compelling, relevant, and impactful digital experiences to both prospective and current customers.

This position will be help manage the following areas:

• Partner with Web and Creative teams to develop and execute content strategy for UKG.com
• Collaborate with stakeholders to implement web content and campaigns live on the site and drive engagement and performance of those content and campaigns
• Develop new account-based marketing (ABM) campaigns and landing pages, and then track and communication the performance and results to key stakeholders and leaders throughout Sales and Marketing on a monthly and quarterly basis
• Partner with the Creative, Brand, and Advertising teams to align digital marketing ads for our ABM and SEM programs with broader ad campaign strategy
• Utilize Google Analytics to run monthly and ad hoc performance analytics for various business partners to gauge performance of campaigns and provide recommendations to boost effectiveness. Similarly use Salesforce to gauge performance and effectiveness of digital marketing ad campaigns
• Provide ongoing insights and recommendations for improving personalization on our global websites

Qualifications

Required Qualifications/Skills:
• BA or BS
• 2+ year with B2B marketing
• At least 5-7 years of experience in digital marketing
• 1-2 years Content experience
• Experience and strong knowledge of Google Analytics, and/or something
similar, such as heatmapping software, such as ContentSquare
• Excellent communication and organizational skills
• Experience with global marketing

Preferred Qualifications/Skills:

• Knowledge of the HCM industry
• Experience with Account Based Marketing
• Experience with Personalization on websites

Interpersonal Skills:
• Ability to maintain a positive attitude and adapt to changing directives and
priorities
• Ability to work independently and in a team environment
• Ability to facilitate and participate in meetings and group settings
• Ability to receive instructions and work independently with minimal
supervision
• Strong sense of project ownership and accountability, ability to move projects
forward and stay on top of deadlines

Company Overview

Here at UKG, Our Purpose Is People. UKG combines the strength and innovation of Ultimate Software and Kronos, uniting two award-winning, employee-centered cultures. Our employees are an extraordinary group of talented, energetic, and innovative people who care about more than just work. We strive to create a culture of belonging and an employee experience that empowers our people. UKG has more than 13,000 employees around the globe and is known for its inclusive workplace culture. Ready to be inspired? Learn more at www.ukg.com/careers

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 


View The EEO is the Law poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

UKG participates in E-Verify. View the E-Verify posters here.


Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com or please call 1 (978) 250 9800.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com or please call 1 (978) 250 9800.

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