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Industry Marketing Manager- Healthcare

General Information

Ref #:


Travel Amount Required:

Up to 25%

Job Type:

Regular-Full Time


Lowell - Massachusetts - United States, Weston - Florida - United States

Description & Qualifications


About the Team:
The Industry Marketing Team at UKG (Ultimate Kronos Group) is seeking a skilled and collaborative Industry Marketing Manager to assist in elevating the UKG brand as the leader in HCM technology, driving revenue growth and championing the customers within a specific vertical of UKG.

The ideal candidate will be a self-starter who takes the initiative to understand the industry, customer needs and how human capital management and workforce management solutions help organizations thrive. This multi-faceted role works in harmony with internal and external stakeholders to develop messaging and content that drives our efforts in sales lead generation, program marketing, events, field outreach, and account-based marketing that support our go-to-market plans within the vertical.

This is an individual contributor role who will work closely with the Industry Marketing team and cross-functional partners to help define and execute go-to-market plans and materials for the vertical. You will work to become a subject matter expert within the vertical and must be an impactful storyteller that can highlights industry trends, challenges and solutions in a differentiated way.

About the Role:

Core Responsibilities:
• Develop industry-specific messaging in support of various campaigns/programs working with field marketing, corporate marketing, sales, and other stakeholders. Activities to include webinars, direct-mail programs, trade shows and special events.
• Provides strategic sales support, being their point person for individual account support ranging from the creation of PPT, account specific collateral or Content Delivery Platform microsite, RFP response or executive summary.
• Support and eventually take lead role in managing specific trade shows, conference, Summits, and regional events. Also, attends select trade shows, annual sales training, and occasional customer site visits.
• Work cross-functionally with departments including but not limited to sales, presales, services, creative, field marketing, corporate marketing, corporate communications, and partners on vertical-related projects.
• Develop impactful sales tools and marketing collateral including: white papers, briefs, presentations, and other content for the industry.
• Update internal sales collaboration website (Sharepoint, airtable and others) and develop articles/blogs to extend thought leadership position on critical vertical issues
• Work with sales to identify customers who are willing to participate in various advocacy projects such as speaking engagements, webinars, customer stores or blogs. Support customer throughout the engagement
• Communicate marketing efforts/direction through sales team calls, meetings and weekly newsletter
• Use a variety of sources to research and analyze relevant business situations/trends and proactively recognize, evaluate, and develop messages to address key issues, drivers, and solutions
• Identify opportunities where UKG can be viewed as a thought leader in the vertical


About You:
Basic Qualifications:
• Bachelor’s Degree in marketing or business administration
• 5+ years enterprise software experience in marketing
• Proficiency in MS Office Suite and strong PowerPoint presentation skills
• Experience with presenting in front of small and large groups virtually and in-person
• Flexibility to travel up to 25%

Preferred Qualifications:
• Experience in SaaS marketing and/or sales is preferred
• Detail Oriented with strong organizational and project management skills
• Ability to learn quickly and work in a fast paced environment with a results driven mentality
• Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
• Ability to be influence and demonstrates an understanding of what motivates people to purchase products/solutions


Company Overview

Here at UKG, our purpose is people™. Our HR, payroll, and workforce management solutions help organizations unlock happier outcomes for all. And our U Krewers, who build those solutions and support our business, are talented, collaborative, and innovative problem-solvers. We strive to create a culture of belonging and an employee experience that empowers our people – both at work and at home. Our benefits show that we care about the whole you, from adoption and surrogacy assistance to tuition reimbursement and wellness programs. Our employee resource groups provide a welcoming place to land, learn, and connect with those who share your passions and interests. What are you waiting for? Learn more at  #WeAreUKG 

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 

View The EEO Know Your Rights poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

UKG participates in E-Verify. View the E-Verify posters here.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email