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Product Marketing Manager

General information


Lowell - Massachusetts - USA, Weston - Florida - USA



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Description & Requirements


The Product Marketing Manager role will focus on the development and execution of marketing programs and initiatives relative to UKG’s human capital management (HCM) solution, UKG Pro, for the purpose of generating leads, bringing new customers into the UKG family, and strengthening positioning of our products and services.

The Product Marketing Manager is a strategic, creative, self-motivated individual with an understanding of the HCM market and our flagship product. S/he will be responsible for collaborating with individuals throughout the company to plan, research, and produce compelling product messaging and content used to educate prospective new customers or existing customers not currently using UKG Pro, and drive revenue. This position reports to the Manager, Product Marketing, and collaborates frequently with other teams across Marketing, Product Development, and Services.

– Guide messaging and communications for product releases, enhancements, rollout/upgrade initiatives

– Communicate the value of UKG Pro to internal and external stakeholders

– Collaboratively create and maintain product messaging and content for website, tradeshows, internal enablement, and more

– Measure and track the performance of campaigns and content for lead generation

– Speak as subject-matter expert both internally and externally to promote benefits of our product (including to Analyst, Industry, Demand, and Events Marketing teams)

– Understand how role fits into company strategy to become the global leader in people management technology

– Act as a resource for other team members, including team members specializing in workforce management (WFM)

– Assist with other product marketing deliverables as needed


Required Qualifications:

(Knowledge, Skills and Abilities)

– Excellent writing and communication skills
– Understanding of marketing principles, theories, and concepts
– Understanding of B2B enterprise space
– Keen creative eye, enthusiastic and growth mindset
– Strong people skills with the ability to interact well with cross-functional teams
– Ability to perform well in a fast-paced environment
– Superior organizational skills to effectively manage competing projects with tight deadlines

(Experience, Education, Certification, License and Training)

– College degree in marketing, communications, English, or a related degree
– 5+ years’ experience in Marketing field
– 2+ years' experience working in Product Marketing for B2B technology

Preferred Qualifications:

– Prior experience in the HR/payroll or technology industry
– Prior experience with UKG Pro
– Prior experience working with InDesign, Photoshop, and/or Ceros


Corporate overview

Here at UKG, Our Purpose Is People. UKG combines the strength and innovation of Ultimate Software and Kronos, uniting two award-winning, employee-centered cultures. Our employees are an extraordinary group of talented, energetic, and innovative people who care about more than just work. We strive to create a culture of belonging and an employee experience that empowers our people. UKG has more than 13,000 employees around the globe and is known for its inclusive workplace culture. Ready to be inspired? Learn more at

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 

View The EEO is the Law poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

UKG participates in E-Verify. View the E-Verify posters here.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email or please call 1 (978) 250 9800.