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Product Marketing Manager

General information


Lowell - Massachusetts - USA, Weston - Florida - USA



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Description & Requirements


The Product Marketing Manager role will focus on the development and execution of UKG’s go-to-market strategy for our small and medium-sized business (SMB) solution, UKG Ready. The goal is to help differentiate our solution, articulate its value proposition, and enable our sales team, for the purpose of generating leads, bringing new customers into the UKG family, and strengthening our position in the market.
The Product Marketing Manager is a strategic, creative, self-motivated individual with an understanding of the human capital management (HCM) market, in disciplines such as HR, Payroll, Talent, Workforce Management and Benefits. S/he will be responsible for collaborating with individuals throughout the company to plan, research, and produce compelling product messaging and content used to educate prospective new customers or existing customers, and drive revenue. This position reports to the Sr. Manager, Product Marketing, and collaborates frequently with other teams across Marketing, Product Development, Services and Sales.

- Guide messaging and communications for product releases, enhancements, rollout/upgrade initiatives
- Communicate the value of UKG Ready to internal and external stakeholders
- Collaboratively create and maintain product messaging and content for website, tradeshows, internal enablement, and more
- Develop content relevant to the SMB market segment, such as thought leadership resources, blog articles, white papers, and research reports that drive buyer interest
- Research/take in many inputs from multiple channels to understand the market, target buyers, and customers and provide insights to sales, product, and other teams
- Speak as subject-matter expert both internally and externally to promote benefits of our product (including to Analyst, Industry, Demand, and Events Marketing teams)
- Measure and track the performance of Product Marketing campaigns and content for lead generation
- Assist with other product marketing deliverables as needed


(Knowledge, Skills and Abilities)
- Excellent writing and communication skills
- Understanding of marketing principles, theories, and concepts
- Keen creative eye, enthusiastic and growth mindset
- Strong people skills with the ability to interact well with cross-functional teams
- Superior organizational skills to effectively manage competing projects with tight deadlines
- Understanding of B2B enterprise space
- Ability to perform well in a fast-paced environment

(Experience, Education, Certification, License and Training)
- 4+ years’ experience in Sales or Marketing field
- 2+ years' experience working in Product Marketing for B2B technology

Preferred Qualifications
- Prior experience in the HR/payroll or technology industry
- Prior experience working with InDesign, Photoshop, and/or Ceros
- Experience as practitioner of HR or Payroll

Corporate overview

Here at UKG, Our Purpose Is People. UKG combines the strength and innovation of Ultimate Software and Kronos, uniting two award-winning, employee-centered cultures. Our employees are an extraordinary group of talented, energetic, and innovative people who care about more than just work. We strive to create a culture of belonging and an employee experience that empowers our people. UKG has more than 13,000 employees around the globe and is known for its inclusive workplace culture. Ready to be inspired? Learn more at

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 

View The EEO is the Law poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

UKG participates in E-Verify. View the E-Verify posters here.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email or please call 1 (978) 250 9800.